Monday, June 11, 2007

The Average Day of a Successful Entrepreneur

I was having a conversation with fellow speaker Ari Galper of Unlock the Game at a recent event we spoke at. We were talking about how copy is in absolutely EVERY aspect of your marketing. A lot of people think copy is something they will get to eventually. Or they will hire someone to do it for them. But Ari put it in a way that I really had not thought of before. He said, "We are ALL in the publishing business. You should share with your list what an average day is like for you and how important writing is on every level." Okay, Ari. Good idea. Here is my average day (if there is such a thing):

  • 5:30am Get ready for the day, get the kids to the bus, walk the dog
  • 7:30am Drive to and from Tae bo, shower
  • 10:30am Write emails (COPY)
  • 11:00am Write article for ezine (COPY)
  • 12:30pm Lunch
  • 1:00pm Write promotional email for list (COPY)
  • 1:30pm Write affiliate email (COPY)
  • 2:00pm Meditate
  • 2:30pm Write promotional (COPY)
  • 3:00pm Write landing page copy (COPY)
  • 3:30pm Write emails (COPY)
  • 4:00pm Phone calls
  • 4:30pm Boys come home, FAMILY TIME
So of my working hours, OVER HALF of my time requires copywriting skills. Yes, I'm a trained copywriter, but all entrepreneurs should really be spending this much time marketing. In other words, you should be spending this much time WRITING COPY. Think about ways you can improve your copywriting skills this year. Pay attention to your junk mail. Raise your awareness to how other marketers are trying to get your attention. Study the works of those who have already cracked the copywriting code. Every year you don't have copywriting under your belt dollars are slipping --no, pouring -- away. The good news for you is it's never been more economical to get this skill down solid in record speed. Just poke around my copywriting closet and get your copy on at HALF PRICE. www.redhotcopy.com/closet.htm

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